About Sheena
Hi, I’m Sheena.
I’m a certified life coach, marketing leader, and speaker based in New York City. I help people recognize what they bring to work, build confidence in how they show up, and take steps toward the career they want.
In my day job, I lead growth at Condé Nast. Outside of work, I coach, speak, and mentor.
Why I became a coach
A few years ago, I loved my job. I loved the work, but I wanted more purpose in my life. At the time, I didn’t know that was what I was looking for.
During COVID, I started listening to more personal development content and meditating while I was at home. It all sounded good, but I wasn’t taking much action.
Then I saw an image on Instagram that said:
“Passion is for you. Purpose is for others. Find what lights you up and use that to help others.”
It lit a fire in me. I started thinking about the things I loved: marketing, leading a team, speaking about confidence, mentoring, traveling, and spending time with my family. I asked myself how I could use those interests to help other people.
I decided I wanted to build the skills to do that well, so I enrolled in the Jay Shetty Certification School to become a life coach. It has been one of the best decisions of my life. I’ve coached more than 200 people, and the work gives me a sense of purpose I didn’t know I was looking for. It’s an honor to help people recognize what they’re capable of and take action.
One-on-one
Coaching
In one-on-one coaching, I help people get clear on what they want, recognize their strengths, and take specific steps to grow their careers.
That might mean becoming more promotable, building visibility, creating a personal brand, exploring a new role or direction, or making a plan for a side hustle. My coaching uses the Three Sees to look at how you see yourself, how others see you, and where you want to go next.
Explore one-on-one coaching
Talks & workshops
Speaking
I speak and lead interactive workshops about personal branding at work, confidence, visibility, and career growth. I want people to leave with a better understanding of the reputation they’re building and practical ideas they can use in their careers.
My workshops often draw on my Three Sees framework:
- 01
How you see yourself
- 02
How others see you
- 03
How you see your future
I’ve spoken for Digital Summit, Product Marketing Alliance, INMA, Sky Society, Gather, and Marketing Happy Hour.
Interested in bringing me to your conference, team, or community?
Book Sheena to Speak
A few things you might not know about me
- 1
I studied abroad in Florence and used to see incredible art on my lunch break. I minored in art and still love going to the Met.
- 2
Travel is important to me, and I make a point of prioritizing it. Japan and Kenya are two of my favorite places. I loved the contrast between Kyoto and Tokyo. In Kenya, I loved the people I met and going on safari.
- 3
I’m an Iranian Jew and the daughter of immigrants. I speak Farsi, along with conversational Italian and Spanish.
- 4
I love Bad Bunny. He’s been my top Spotify artist every year since 2018. When they announced he was doing the Super Bowl halftime show, about 60 people texted me.
- 5
I went to sailing school for four summers when I was younger.
- 6
In high school, I thought I’d become a science researcher. I spent four years in a research program, including two summers at Mount Sinai working with a cardiovascular researcher. I ended up in marketing, but I still approach a lot of my work by asking questions and testing ideas.
- 7
I’m involved in my synagogue and the marketing community, and I love spending time with my family.
- 8
I did past-life regression therapy and experienced four of my past lives!
- 9
I’ve been on a glacier hike in Iceland, where they shot Game of Thrones.
Let’s connect
Whether you’re interested in coaching or want to bring me in to speak, I’d love to hear from you.